He/she reports to the International Marketing & E-commerce Manager. The Digital Lead manages the Performance Team, consisting of a Data Analyst, a Product Owner and an Online Campaign Manager. The Digital Lead focuses on the entire spectrum of (digital) channels and campaigns, and therefore has a huge impact on the inflow of new gym members. He/ she increases traffic, optimizes conversion and comes up with creative new ideasįor client acquisition and retention. The Digital Lead plays a central role in realizing the ambitious growth plans. That’s why Basic-Fit, in the next few years, plans to open at least 300 new locations all through Europe. Their mission is to have a membership pass on every kitchen table in Europe. But for BasicFit it all just feels like a warm up. The company opened a lot of new gyms and managed to grow its member base in existing locations. Since 2010 Basic-Fit has seen tremendous growth. That makes Basic-Fit an innovative fitness partner for in the gym and at home. Next to top notch equipment and flexible membership models, the company offers virtual coaching, workout advice and support through an app and digital group classes. In France people even refer to Basic-Fit as ‘the Spotify of fitness’. About Basic-Fitĭigital is the new trend in fitness and Basic-Fit is leading the pack. He/she leads the performance driven marketing activities throughout Europe and makes data the starting point for decision-making. The Digital Lead is crucial in keeping up the pace. With over 1.8 million members Basic-Fit is the number 1 fitness brand in Europe and one of the fastest growing enterprises in the Netherlands. The company makes fitness accessible, easy, affordable and fun. Basic-Fit helps you get in shape and stay in shape where, when and however you prefer.
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